Brand story


Founded in 2010, LEDIN is a young and energetic brand.
She is trendy and international, hoping to let customers enjoy the most popular current fashion with a fair price.
She makes fashion easy, using simple and easy-to-wear items to make popular outfits collocations.
She combines the current way of dressing in London, mix & match the current fashion, sometimes sweet, sometimes sexy,
fully showing the playful but also the feminine side of girls.
Our weapon is mix & match. We sell a kind of happy, free, and relaxed lifestyle.



LEDIN is created to protect girls’ curiosity, unique colors and their pursuit of independence, freedom and romance regardless of age.
We hope to arouse people’s thinking, motivate them to pursue a new life pattern and enjoy themselves in the process with the spirit of continuous exploration and multi-faceted style that we support firmly.
You are not just who you are now.
Together with LEDIN, "be ANOTHER, joys around.”Let’s set off immediately and explore together to meet with the different one inside ourselves.


Specially About LEDIN's Pajamas
Our Designer said: “in fact, I just want to design a pajama that is comfortable and soft like cloud or cotton for our girls all over the world.”
“I hope it is magical, can drive away tiredness and troubles, to make you a casual but also delicate girl.”
We have a soft dream.
We hope to create a series of home dresses for LEDIN girls to enjoy a fashionable life beyond 8 hours work time.




Founded in 2010, LEDIN is a young and energetic brand.
She is trendy and international, hoping to let customers enjoy the most popular current fashion with a fair price.She makes fashion easy, using simple and easy-to-wear items to make popular outfits collocations.She combines the current way of dressing in London, mix & match the current fashion, sometimes sweet, sometimes sexy, fully showing the playful but also the feminine side of girls.
Our weapon is mix & match. We sell a kind of happy, free, and relaxed lifestyle.



LEDIN is created to protect girls’ curiosity, unique colors and their pursuit of independence, freedom and romance regardless of age.
We hope to arouse people’s thinking, motivate them to pursue a new life pattern and enjoy themselves in the process with the spirit of continuous exploration and multi-faceted style that we support firmly.
You are not just who you are now.
Together with LEDIN, "be ANOTHER, joys around.”Let’s set off immediately and explore together to meet with the different one inside ourselves.


Specially About LEDIN's Pajamas
Our Designer said: “in fact, I just want to design a pajama that is comfortable and soft like cloud or cotton for our girls all over the world.”
“I hope it is magical, can drive away tiredness and troubles, to make you a casual but also delicate girl.”
We have a soft dream.
We hope to create a series of home dresses for LEDIN girls to enjoy a fashionable life beyond 8 hours work time.


LEDIN has nearly a thousand offline stores in Asia.
All LEDIN series of products are available online and offline.
Activate the vivid cells with gorgeous color
to release the girl's playful soul.
Be Another, Joys Around

